Rutgers University Project on Economics and Children

Lemonade in Winter

Title: Lemonade in Winter
Author: Emily Jenkins
Illustrator: G. Brian Karas
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Publisher: A Schwartz and Wade Book
ISBN: 978-0-375-85883-3
Year: 2012
entrepreneurship, marketing
Review: All you have to do is read the title to start wondering who would try to sell lemonade in winter. The answer is two determined siblings, Pauline and little brother John-John. Although their parents point out that “No one will be in the Street” and “Don’t you hear the wind?” the young entrepreneurs are allowed to continue with their plans for a wintry lemonade stand. After pooling their money (all in quarters, Pauline’s favorite coin) and shopping for supplies, the children set up their lemonade-limeade stand on a snow-covered sidewalk. When business is slow, Pauline and John-John come up with a variety of ways to promote sales. They sing a catch jingle, turn cartwheels, and have a half-price sale.
In addition to the charming story, the book contains simple math concepts that will make this a natural read-aloud in math class. The story keeps everyone counting quarters after each sale and trying to figure out whether or not Pauline and John-John will make a profit selling lemonade in winter.
Karas’ pencil and ink drawings catch the feel of the snowy weather and show the quarters after each purchase.
Review by: Rutgers University Project on Economics and Children

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