Title: Lola and the Rent-A-Cat
Author and Illustrator: Ceseli Josephus Jitta
Publisher: Frances Lincoln Children's Books
Concepts: markets, rent, services
Review: Lola and John fell in love fifty-six years ago, got married, and looked after each other as they grew old together. When John passed away, Lola felt sad and lonely. Reading and surfing the internet did not help to fill the void until one evening when she visited www.rentacat.com. While the website had plenty of cats to choose from, number 313 (a slightly older cat named Tim), was her favorite. The day after she placed her order, a delivery van brought Tim and a new opportunity for overcoming her grief to the front door.
This fresh and original book has instant appeal for its touching storyline and illustrations. Underlying the book’s premise is the idea in economics that there is a market for almost everything. Even for rental cats, as evidenced by a new phenomenon in Japan where people who cannot own pets due to strict housing codes will visit cat cafes and rent cats by the hour.
Review by: Rutgers University Project on Economics and Children