Title: Charlie and the Chocolate Factory Pop-Up Book
Author: Roald Dahl
Illustrator: Quentin Blake
Publisher: Puffin Books
Concepts: incentives, poverty, scarcity, producers, consumers, competition
Review: Charlie Bucket’s family is poor, with barely enough money to keep a roof over their heads and food in their stomachs (and not particularly exciting food or a variety of it). Every day Charlie passes by the Willy Wonka’s chocolate factory and longingly smells the sweet scents wafting in the air. One day Mr. Wonka announces that the five lucky children who find a golden ticket in their chocolate bar will win a behind-the-scenes tour of the factory. A chance discovery of a coin left behind in the street gives Charlie the opportunity to buy a single piece of chocolate and, against amazing odds, he finds one with a golden ticket! The adventure begins as Charlie and his Grandpa Joe show up at the factory gates along with four other children and their parents.
Roald Dahl’s beloved classic, already immortalized in two film versions, gets a new update in this interactive, pop-up version. Children can engage with the book as they lift flaps and pull tabs to continue the story. The underdog story of a little boy who comes from nothing ultimately winning the dream opportunity of owning a chocolate factory, as well as Dahl’s subtle and sometimes dark humor, has a timeless appeal. Furthermore, as children delight in this quirky tale, they are also absorbing lessons on a variety of economic concepts, such as poverty.
Review by: The Rutgers University Project on Economics and Children